05/03/2014
• Complete range of Cobra branded products now available for online purchase
• Dealers can now pay their account online by credit or debit card and see their order history
• Online warranty form enables dealers to raise warranty issues quickly and easily
• Cobra listened to aftermarket dealer feedback to help develop the eCommerce system
Cobra, one of the UK's leading vehicle security suppliers to the independent vehicle electronics marketplace, has launched an eCommerce platform that will help their dealers to place online orders for the company's products at their convenience, 24/7, using a PC or smartphone.
The eCommerce platform has launched following an independent dealer survey undertaken to gather in depth feedback to understand retailer requirements for eCommerce functionality. The feedback was for a simple online ordering solution for Cobra products listed complete with images and stock levels.
Additionally, dealers are now also able to pay their account online by credit or debit card without the need to phone Cobra.
Users of the eCommerce platform can also instantly download product technical and marketing documents, allowing customers to be given the full picture on new product purchases.
As well as being a source of sales for Cobra, the eCommerce platform contains an interactive warranty returns form which will help quickly and efficiently raise any product issues. Helpful links and FAQ pages are also included to assist dealers with Cobra's product range and procedures.
The new functionality is accessible via Cobra's consumer site www.cobravehiclesecurity.co.uk to both PC and smartphone users through a secure section for which all Cobra dealers have been issued a unique login code by letter.
Andrew Smith, Managing Director of Cobra UK said: "The new eCommerce section of the Cobra website is a major step forward for us and will allow our customers 24/7 access to our product range. After great feedback from our aftermarket dealers, the eCommerce platform has been designed from the ground up and Cobra customers can look forward to using a simple and intuitive system that also allows them to settle their account online and raise warranty issues at a time to suit them."
Dealers wishing to find out more about the new Cobra online ordering and payment system or who have not yet received their unique login details are invited to call the Cobra Sales Hotline on 01932 772400.
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